History Museum of America
The History Museum of America (HMA) is a fictional company that wants to protect the history of America. The secondary purpose is to update the current boring aesthetic associated with museums. The HMA keeps all of the historical facts that same but makes them more interesting for a modern audience.
Using a variety of papers, materials, colors and typography, the museum's branding flexes with each exhibit.
How can a history museum make old facts look new?
For the opening, 3 time periods were chosen and branded appropriately.
A Collector's promotional box, containing a variety of material was created to thank the supporters of the museum.
Large amounts of research were done to make sure each time period only utilized the typography found in that era.
Collector's Exhibit Coins were created as a fun promotional item.
The brand's 3 exhibit symbols were applied to the American Flag as show above.
