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    A new brand platform for the CHU Sainte-Justine Foundation. Ever since the inauguration of their new buildings in 2016, the CHU Sainte-Justine ha… Read More
    A new brand platform for the CHU Sainte-Justine Foundation. Ever since the inauguration of their new buildings in 2016, the CHU Sainte-Justine has been looking towards the future and focusing on modernization; when the time came to develop a new identity and website, both were thus designed to reflect the Foundation’s new modern approach. The new identity aims to bring together all those whose lives have been touched by the Foundation. The new visual identity and brand platform were inspired by various existing elements of the CHU Sainte-Justine, such as the artistic installations of the Grand Jardin or the architectural designs of the buildings, which mirror the colour code of the signage. Finally, the new website aims to create a more up-to-date digital experience to go with the modern identity. The entire site has been redesigned and modernized to simplify the user’s online journey and, more importantly, to encourage people to take action and donate. Read Less
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A new mission for the CHU Sainte-Justine Foundation

A new brand platform for the CHU Sainte-Justine Foundation. Ever since the inauguration of their new buildings in 2016, the CHU Sainte-Justine has been looking towards the future and focusing on modernization; when the time came to develop a new identity and website, both were thus designed to reflect the Foundation’s new modern approach. The new identity aims to bring together all those whose lives have been touched by the Foundation. The new visual identity and brand platform were inspired by various existing elements of the CHU Sainte-Justine, such as the artistic installations of the Grand Jardin or the architectural designs of the buildings, which mirror the colour code of the signage. Finally, the new website aims to create a more up-to-date digital experience to go with the modern identity. The entire site has been redesigned and modernized to simplify the user’s online journey and, more importantly, to encourage people to take action and donate. 

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Un nouveau souffle pour la Fondation CHU Sainte-Justine

Nouvelle plateforme de marque pour la Fondation CHU Sainte-Justine, où un nouveau site web et une nouvelle identité viennent s’arrimer à la modernité qui teinte le CHU Sainte-Justine depuis l’inauguration de ses nouveaux bâtiments en 2016. Cette nouvelle identité se veut un point de ralliement entre toutes les personnes qui sont touchées de près ou de loin par la Fondation. L’identité visuelle et la plateforme de marque ont été bâties en cohérence avec des éléments existants à la base, notamment les plans architecturaux du CHU Sainte-Justine, qui ont inspiré le code de couleur de la signalisation et l’installation artistique du Grand Jardin de Sainte-Justine. Quant au nouveau site web, il a été conçu selon une approche centrée sur la compréhension de la mission de la Fondation afin de favoriser l’action et l’engagement pour la cause et par conséquent, la conversion aux dons.