Campina Ice Cream
Packaging Redesign
Campina is a food producing company based in Surabaya, East Java. The company was founded on July 22, 1972. The company generally produces various ice cream products. Campina hasn’t changed their visual identity for quite some time, so it was an immediate thought
for me to give the packaging a lift. This project was part of my end-of-term exam.
During research, i found many consumers were unsatisfied with Campina's packaging due to the visualization and the colors that are too flashy. I solved this by changing the visualization using the pattern illustration that representing flavors and colors that are more pleasing for the eyes.
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