“Autism is a lifelong developmental disability that affects how people perceive the world and interact with others.” (NAS, 2016)
Based on my personal experiences in the charity sector, I have noticed the stereotyping and misconception surrounding Autism. With more than 1 in 100 people in the UK affected across all nationalities and cultural, social and religious backgrounds, I felt it important to increase awareness and break down stereotypes.
Using the theme “Identity” this campaign sets out to create an awareness, communicating the identity of people living with autism.
Many people don’t see those on the spectrum for who they are, but rather for their diagnosis, and this campaign will set out to absolve that.
The aim of this campaign is to communicate a basic awareness about Autism to the wider public, highlighting the unique and endearing character traits of these precious children and adults, and encouraging interaction where possible.
Using the concept of identity, these posters convey how autism is a facet that makes up ones identity. It is not something one can separate from, or something one can change.
Using illustrations to represent a selection of society conducting everyday activities, the posters address the fact that autism is not a label. Each person is an individual with talents, strengths, interests and hobbies despite their diagnosis of autism.
The brochure features in a twist fold to visually represents Autism, reflecting on the difficulties many experience in understanding the world around them.