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    Graduate Luxury and Fashion Management students at the Savannah College of Art and Design developed a mock brand collaboration strategy for Tiffa… Read More
    Graduate Luxury and Fashion Management students at the Savannah College of Art and Design developed a mock brand collaboration strategy for Tiffany & Co and Alexander McQueen. This full jewelry collection aims to combine both brands’ distinct aesthetics by launching the “Diamonds Go Dark” campaign. Through our graduate Fashion Promotion course taught by Alessandro Cannata, students were tasked with creating a process book to further explain the campaign using the IMC plan and creating a commercial that would represent the new campaign. Read Less
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