To choose a film director and his or her selected works and then design a comprehensive film festival event complete with branding. Find consistent themes and threads which appear in the director’s films and use them to create the film festival’s visual system and deliverables. 

I chose David Lynch, one of the most legendary and influential directors in American film history. His work is disturbing and undefinable but often includes elements of horror, surrealism, and the supernatural and features characters with split personalities or even mental illness. I hypothesized that vintage-era motels in San Francisco would be ideal screening places for Lynch’s films; I then designed deliverables appropriate for these venues.