E-On, a new player in the energy distribution, in collaboration with Havas, involved us in the crafting of this advertisement. The solar panel is the new frontier in the market, getting more and more popular, and this ad want to focus on the pros on having one installed. From now on the energy is more comfortable!
The challenge was (as usual!) to combine different elements from different sources: photography, stock images and CGI.
Client: E-On Energy
Agency: M&C Saatchi
Creative Director: Vincenzo Gasbarro
Art Director: Armando Viale
Photographer: Davide Bellocchio
Production: Mandala CP
CGI and Retouching: SCRAMBLE STUDIO