This is a university project to rebrand an existing tea brand named 'Tasty' Rosehip and Hibiscus Tea. The aim of this project is to rebrand the tea brand and make it stand out from the competitors on the shelves in the supermarket. 

After doing research, I realized that most of the tea packagings designs are more towards trendy and bright colours design. I am targeting female audience aged 25 to 40 that are looking for a quality and homegrown tea brand to enhance their lifestyle. I am looking to make the packaging more elegant and textured to show the high quality of the product.

The packaging is printed on a textured linen paper to reminisce of handmade, homegrown and natural tea brand. The logo sticker is placed on the packaging to add a sense of human touch.