Bulwark
This brief was set up by Masters Allen design agency. Our client was start-up tech-clothing company that needed branding and marketing. We were required to come up with a digital advertising campaign to promote the brand.
I used the word bulwark for the name of the company, signifying strength and durability. I chose Instagram as the social media platform to promote the brand by making a short animation using digitally drawn imagery, highlighting the features of the clothing through an outdoors adventure.
Bulwark logo
Bulwark jacket features
Instagram campaign layout
Screenshots from the animation
Shorter length animations to be advertised on Instagram periodically
Full length animation displaying all features
