Awareness campaign advocating for stricter gun control
Kelly Chang, Jeremy Dang, and Melanie Zelaya
Background
There have been 101 mass shootings in the United States in 2018 alone as of May 18. Of those shootings are 23 school shootings, averaging out to more than one shooting per week. There is a problem and our country keeps allowing it to happen.
Mission Statement
Why the Apathy? was created as a social campaign project at the University of California, Davis, under the Department of Design, in response to the constant mass shootings that the United States has been facing. We hope to inform the public about the current state of firearm and ammunition laws in the United States compared to other countries with similar economic and technological infrastructures.
Behind the Imagery
Faces of UC Davis students are torn up and hidden in order to allude to the apathy aspect of our campaign. We often don't take action until the problem happens to us or someone we know. We hear about victims of mass shootings every other week, but we don't stop to look at their faces.
