Shiseido x Kingpower 'The Beauty of Thailand'
Shiseido x Kingpower
The beauty of Thailand
Agency : Dentsu (singapore)
Artist : Riety Darisa K.

 
Beauty of Thailand is a project that Shiseido collaborated with Thai artist Riety and Chinese influencer Magic Yang. Together they travelled through Thailand and Riey  depicted their journey into a 2 min-TVC and 3 artwork goes by 3 concept of Classic Thai, Opulent Thai and Modern Thailand

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Classic Thai : The traditional customs and the folklore of Thai people, old ways of living in a agriculture society

Opulent Thai : Buddhism/Hindu heaven ' Swarga Loka '  mythical forest ' Himaphan ' and festival in northern part of Thailand

Modern Thai : Convey energy of Bangkok's modernity, city thais lifestyle and signature locations in Bangkok. 
Artworks were done by hand and digital. First I used watercolour, pencil colour, pastel or acrylic. Cut them piece by piece to do manual mock-up. Separating each element helps since it will be animated later and it's easier to put together then move around in computer.
                                         Finished Opulent and modern artworks



                                             Packaging | Website | Event | TVC  

                                                  Behind the scene for TVC
                                  Pop up store on airport & Department store & Event

                                                        Packaging & Goods


 Thank you for reading!
Shiseido x Kingpower 'The Beauty of Thailand'
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Shiseido x Kingpower 'The Beauty of Thailand'

Keyvisual for Shiseido 'Beauty of Thailand' collection
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