Employed at Boston-based Shellback Industries LLC, Michael Snedeker focuses on commercial construction and real estate. At Shellback Industries, Michael Snedeker's responsibilities include marketing and advertising efforts. When setting up a marketing plan for commercial properties, a number of factors should be considered.
The first step in creating a successful marketing plan should include a thorough analysis of your company’s identity and message. In this process, it is also helpful to determine a target audience and assess what sets your company apart from the competition. With these things in mind, a successful, focused marketing campaign can be initiated.
The first step to marketing your company’s commercial real estate properties involves establishing relationships and connections with people to whom your properties will appeal. This can be accomplished through networking events and media outlets such as newspapers and industry publications. Print materials like brochures, flyers, signage, and mailings can all help increase brand recognition.
A digital strategy is an essential component of any marketing approach. Since the majority of searches begin online, your properties should be featured on a well-designed, search engine-optimized website that is easy for visitors to navigate. Having an active social media presence will also serve to increase awareness of your business and properties. When your company posts newsworthy, unique items to social media, you demonstrate your expertise and competence, ultimately driving interest. Email campaigns, videos, and online media advertising can also be utilized.
The first step in creating a successful marketing plan should include a thorough analysis of your company’s identity and message. In this process, it is also helpful to determine a target audience and assess what sets your company apart from the competition. With these things in mind, a successful, focused marketing campaign can be initiated.
The first step to marketing your company’s commercial real estate properties involves establishing relationships and connections with people to whom your properties will appeal. This can be accomplished through networking events and media outlets such as newspapers and industry publications. Print materials like brochures, flyers, signage, and mailings can all help increase brand recognition.
A digital strategy is an essential component of any marketing approach. Since the majority of searches begin online, your properties should be featured on a well-designed, search engine-optimized website that is easy for visitors to navigate. Having an active social media presence will also serve to increase awareness of your business and properties. When your company posts newsworthy, unique items to social media, you demonstrate your expertise and competence, ultimately driving interest. Email campaigns, videos, and online media advertising can also be utilized.
