As the pack’s target audience is young children, the packaging has been designed to suit their fine motor skills and therefore have an easier, more enjoyable user experience. The pack’s features have been enlarged and simplified, whilst remaining interactive.
In order to retain the joys of baking, each ingredient has been placed in a separate sachet and numbered for users to follow when adding to the mixing bowl. By including equipment the experience becomes more personal to the user. To emphasise this, a space on the top of the box has been included for the user to write their name.
The packaging consists of two layers. Once the lid has been opened by pulling the finger tab out and up, the first layer, holding the spoon and cup, is revealed. After these items have been removed, the user can pull on a the second finger tab upwards to expose the ingredient sachets at the bottom of the packaging. In order to be more cost efficient, the packaging is a non-glue die line made from recyclable material.