Little Bakers is a child orientated brand that aims to get children excited about baking. The solution to this is by providing easy-to-bake products, packaged in a memorable fashion. Little Bakers provides clear, simple baking kits for its young users. For this reason an illustrative brand style which is both interactive and eye catching was developed.
This product was designed to be used by children with limited supervision and therefore is perfect as a classroom environment in a subject such as Home Ec. classes. For easy usage an instruction infographic has been included on the packaging and all necessary equipment has been included (a spoon, a bowl, and all ingredients). In order to suit a variety of situations, Little Bakers Giant Cupcake pack utilises recipe that can be baked in both a microwave and oven.
As the pack’s target audience is young children, the packaging has been designed to suit their fine motor skills and therefore have an easier, more enjoyable user experience. The pack’s features have been enlarged and simplified, whilst remaining interactive.
In order to retain the joys of baking, each ingredient has been placed in a separate sachet and numbered for users to follow when adding to the mixing bowl. By including equipment the experience becomes more personal to the user. To emphasise this, a space on the top of the box has been included for the user to write their name.
The packaging consists of two layers. Once the lid has been opened by pulling the finger tab out and up, the first layer, holding the spoon and cup, is revealed. After these items have been removed, the user can pull on a the second finger tab upwards to expose the ingredient sachets at the bottom of the packaging. In order to be more cost efficient, the packaging is a non-glue die line made from recyclable material.