Bazooka Bubble gum : relaunch
relaunch of the brand Bazooka Bubble Gum
relaunch of the brand Bazooka Bubble Gum
Bazooka Bubble Gum was brand almost forgotten, a bubblegum that had gotten dusty. But the Bazooka Bubble Gum song was still in the back of peoples minds. So when the song got reworked by the band tha Heights, kids started singing it, recording videos and uploading them onto our Youtube. On the Bazooka Bubble gum site you could watch the huge amount of response. Result; Bazooka revived and sales went up. The brand was reborn. Duval Guillaume NY and Bazooka Bubble gum won Gold at New York festivals. (I did design, interaction design and art direction, Flash development was done by Stijn Dupas and Creative Direction Tom Van Daele).
case film : http://vimeo.com/5611147
case film : http://vimeo.com/5611147
Bazooka Bubble Gum homepage. You could see people do the dance, learn the lyrics, see the band tha Heights, watch the clip and more. On the site you could learn the lyrics, leran the dance and upload videos. It was a hit, sooo many people participated.
