BRAND IDENTITY DESIGN
AZ Dietitians
AZ Dietitians is a business started in 2018 by a registered dietitian specializing in Dietetics. The mission is to help people learn how to find nutritional balance, utilizing evidence-based scientific research. There is not a one-size-fits-all approach, taking into account, lifestyle, labs, food preferences and health risk factors, giving clients the tools and support needed to be successful.
The challenge was to communicate, at a glance, the fact that AZ Dietitians operates on a scientific foundation, founded and run by a licensed dietitian that is also a nutritionist.
Empowerment Systems, Inc.
Empowerment Systems, Inc. is a non-profit family of health and wellness programs. Through partnerships with like-minded organizations, they offer a comprehensive array of services that contribute to the overall wellbeing of individuals, families and communities. Their multi-dimensional approach to health and wellness addresses virtually all aspects of life.
The challenge was to communicate Empowerment Systems’ multi-dimensional approach to wellness and the unifying synergy that exists between the individual health and wellness programs.
The challenge was to consider design placement for long distance viewing. Most importantly, audience interests had to be met with a compelling brand image. Finally, the articulation of concise, yet effective, content was required to hold the attention of potential partners.
The challenge was to consider the effects of extreme heat on specific sign colors and coverage. It was also important to ensure proper color profiles were established with the printer and proper size dimensions considered for the building. A strict deadline had to be met to deliver for an upcoming event. Empowerment Systems, Inc. is a non-profit family of health and wellness programs.
