¿Persuasión? (Persuading in english)
It was a campaign for Public Relations for the final work.
Brief:
Made a campaign in which subject is sale to the different companies the importance of a real department of "PR".
The main problem for "PR" it's in the most cases use celebrities and charisma people with any kind of skill. And they put a huge responsibility - the company image- on the hands of untrained person.
Base on the info we create different scenarios to transmit our message. How in many companies use inside or outside sources without experience and skills for one of the most important responsabilities.
