Inshan Meahjohn: In the new era of online marketing, innovation and working smart are two key ingredients that can take your business to another level of profitability.  Recent industry reports show that online marketing and branding are trending across many business sectors. A wise man once said, "content is the king and customer is the kingmaker" and we couldn't agree more. Content and social media marketing have created new phenomena in marketing strategies and branding, as they allow businesses to create awareness and promote their brand directly to the customers. However, the online marketing trends are ever-changing, therefore, it is important for businesses to keep their eye on the changing trends and strategies.