In this group project we were required to develop a social marketing strategy for the Absolut One Source Live Festival celebrating their Pan-African movement, as well as.build a responsive one-page wordpress website.
Absolut Vodka pride’s itself on being a locally sourced company with a huge global market, as well as being socially aware and heavily involved in the arts and culture.
Their brand image is clean, pure, and flawless, as it can incorporate all styles and
trends throughout time.
Absolut initially brought the idea of One Source to their brand to emphasize
their unique quality of being locally sourced. This led to a campaign in Africa,
where the source of humanity is and thus, of creativity. It turned into a music
and arts festival that encompassed African pride, sparking a creative revolution.
