In 1955 Bill McGuckin, an avid fisherman, opened up a hardware store to serve Boulder Colorado. This local institution has been a favorite of Boulderites since. McGuckin Hardware is known for its amazing customer service and vast selection of just about everything. Wigwam was tasked to refresh McGuckin's logo, and incorporate the brand refresh into it's website, adverstising, holiday promotions and store way finding.
Wigwam needed to keep it simple but also pay homage to a brand that is dearly loved and well known in Boulder.