Carwao
Branding
Carwao provides a wow car-buying experience to tech-savvy customers in a fast-paced environment with a cool voice. Helping them feel delighted and save time & money.
Joel Vengo, CEO commissioned me to define and design a well-positioned, beautifully visualized brand with a compelling story that can stand out in crowded field and give their startup a tremendous advantage in the automotive marketplace.

We started by doing a brand strategy workshop, during which we were able to:
- define who the brand is (brand attributes)
- create customer personas (different users)
- prioritize goals (awareness, revenue, efficiency)

See brand strategy document:

With a bit of wit I set out to differentiate Carwao from the many automotive platforms and the slogan "Have a wow car-buying experience" became the brand's personality to which their ideal client would not only be attracted, but also emotionally connected to.
Brand Strategy
Logo Design
Identity Guidelines​​​​​​​
Business Cards
Folder
Letterhead
Rollup
Office interior
See also second part of the project, see UI/UX here:
Want something similar?
Arek Dvornechuck
Brand Identity Expert
Carwao - Branding
91
1,198
6
Published:

Carwao - Branding

Logo and identity design for the digital automotive platform that enables users have a wow car buying experience.
91
1,198
6
Published:

Tools

Creative Fields