The Brummie is a personal project of which the aim is to encourage the people of Birmingham to support independent shops and venues. It was important to give people a real incentive to shop locally.
For this reason I created a fictional loyalty card scheme that could be used across all participating local stores and the option to appear on The Brummie website so people would have the option to shop online.
The final part is the creation of a quarterly magazine called ‘The Brummie’ which showcases the best local talent and shops. The content would be made entirely from submissions from local people.
