De Nederlandsche Bank has three core tasks: regulating the Dutch monetary policy, payment transactions and being the regulator of the financial sector. However, as a result of the financial crisis the role of the DNB had become less clear; confidence had to be restored. The assignment for Total Design was: Reposition the DNB brand based on the brand values of ‘authoritative’, ‘decisive’, ‘visible’ and ‘stability’. The new identity supports the various roles of DNB and appeal to its different target audiences with clarity and confidence. The new brand colour, Royal Blue, is a mixture of blue (the financial sector) and purple (independence).
De Nederlandsche Bank
Dimitri van Loenen
Dimitri van Loenen, Felix Janssens
Marco de Haan