Restoring confidence

De Nederlandsche Bank has three core tasks: regulating the Dutch monetary policy, payment transactions and being the regulator of the financial sector. However, as a result of the financial crisis the role of the DNB had become less clear; confidence had to be restored. The assignment for Total Design was: Reposition the DNB brand based on the brand values of ‘authoritative’, ‘decisive’, ‘visible’ and ‘stability’. The new identity supports the various roles of DNB and appeal to its different target audiences with clarity and confidence. The new brand colour, Royal Blue, is a mixture of blue (the financial sector) and purple (independence).


Credits

Client
De Nederlandsche Bank

Project
Corporate Identity

Agency
Total Design

Creative Director
Felix Janssens

Art Director
Dimitri van Loenen

Design
Dimitri van Loenen, Felix Janssens

Illustrations
Adam Lane

Desktoppublishing
Arjen Firet

Client Services
Marco de Haan
De Nederlandsche Bank
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133
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Published:

De Nederlandsche Bank

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133
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Published:

Creative Fields