We were challenged by the Madeira Promotion Bureau
to create a surprising press kit promoting Madeira Archipelago
all over the world.
A press kit that caught the attention of journalists and travel agents, a target usually overloaded with flyers and brochures. The goal was to change today’s perception of this destination, trying to seduce a not so old and conservative target by offering them a more global and dynamic idea of all the excitement that this amazing territory has to offer.
For this project we decided to create an unexpected and fun press kit. Destination Madeira is a graphically appealing game that takes us on a Madeira tour along 20 numbered spaces, standing for the same number of questions on themes that go from geography to culture. The fact that the vibrant and truthful illustrations specially created for this project were made by a very talented illustrator was a great plus, making the client even more thrilled and proud of the result.
Created in Portuguese and translated to English, this press kit was distributed in Portugal, France, Germany, Italy, the United Kingdom and even Russia, in a total of 500 units produced.
Illustrator: João Fazenda
A completely original illustration was purposely developed to feature the most typical and relevant Madeira attractions, all located over island's own map.