Sightseeing.
A print and poster campaign for the rear view camera in the Volkswagen California camper van that kicks off the summer holidays for the target audience by rethinking what it means to go sightseeing. 
Advertising Agency: Grabarz & Partner
Chief Creative Officer: Ralf Heuel
Group Creative Director: Diana Sukopp
Creative Director: Thomas Fritze, Stefan Geschke
Art Director: Jens Erasmus Schröder
Copywriter: René Herder, Thorben Dauer
Photographer: Cem Guenes c/o Tobias Bosch Fotomanagement
Post Production: Spellwork Pictures
3D: Sebastian Greese, Dennis Mielke, Sermed Darah
Compositing: Sermed Darah
Sightseeing
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