ANITO COFFEE CO.
For this branding project, I decided to make a range of cold brew coffees with different flavours, made primarily from a blend of exotic ingredients such as Liberica coffee beans – a rare variety indigenous to the Philippines and Southeast Asia. The brand is intended to be positioned with well known bottled coffee brands such as Suntory’s BOSS coffee, UCC coffee, and Starbucks. In addition, the brand aims to distinguish itself using a “Homebrew”, “Handmade“, and upscaled approach to it’s identity. Lastly, Anito is a brand which celebrates heritage, authenticity, and craftsmanship which is reflected throughout it’s imagery and branding campaign.
JAN PIMPING © 2018