Hot Octopuss is a pioneering British sex toy brand on a mission to remove the stigma from sex – something they wanted to dial up with the launch of their first female toy, the Queen Bee. Briefed to launch a global PR campaign that would drive brand awareness and kick start global sales for the product, Manifest’s strategy was to present The Queen Bee as a consumer lifestyle brand, hijacking fashion week in New York and London to unveil the world’s first orgasm stylist, helping you to ‘Bring Your O Game’



With our creative platform in place, we then developed our launch idea: The Changing Rooms; the world's first pop-up orgasm shop with a dedicated, on-site orgasm stylist. 

Women were invited to the space for a full orgasm makeover with sex therapist and orgasm stylist, Dr. Diana Barone, before slipping into a robe and heading into one of the luxurious and private changing rooms to try on their brand new orgasm and try out the brand new Queen Bee.




On the day of launch, we had a line of women around the block for the perfect photo opp, which we captured and sent to press to generate hype that matched that of a high profile fashion line launch.

Although all 120 slots were filled well in advance, we invited walk-ins along to keep the store busy and to try and transform as many women’s orgasms as possible.




The campaign was covered in detail in nearly 80 individual articles worldwide (over 250 articles mentioning the Queen Bee launch), and seven different languages – including in-depth features in top tier targets Cosmopolitan, Bustle, Glamour, Paper, The Daily Dot, VICE, Time Out, The New York Post, Wired Italia, Mondo, Refinery 29 and The Sun – all of which covered the campaign as an important taboo-breaking activity that empowered more women to talk about their sex lives as part of their wellbeing.


Hot Octopuss – Queen Bee Consumer Launch
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Hot Octopuss – Queen Bee Consumer Launch

Hot Octopuss wanted to launch their first ever female sex toy as a lifestyle brand – removing the stigma that can surround sex toys to break into Read More
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