LinkedIn is a great social media site.  Not only does the site match people and employment opportunities and employers and perfect candidates, but it can also be of much help to people who work in sales.  For them to use LinkedIn to its full potential, they should first start by …

… creating a powerful profile that appeals more to their customers.  What does this mean exactly?  First off, it means that the profile needs to be done well.  Too often do people on LinkedIn sloppily put together a profile and expect their message to get across.  It doesn’t work that way.  People whose profiles get the most views are those worthy of getting views.  They are well-made and keep people on the page.  These profiles usually have information about products and services, as well as goals, incentives, and other things potential clients can look forward to.

Most people on LinkedIn believe that a short profile will get them sales.  However,  it is those who go the extra mile that gets more reads and views.  Successful salespeople know that a customer-centric profile, which includes goals and promises to potential clients, attracts prospects who want to know more about them and their offerings.

But having a great profile won’t work if the salesperson isn’t staying active on LinkedIn.  This is common sense.  When the profile hooks in potential clients and they are marked as engaged, it’s the profile owner’s job to keep them that way.  Potential customers are easily bored, and if the profile stays stagnant, or if they send questions via messages and these questions remain unanswered even for a day, they lose interest.