It is — Jus(t)
Jus(t) is a contemporary drink branding for a new Austrian Verjus–Sprizz.
When winemaker Werner Hauser first approached us by the end of 2017 he asked for a logo and a label for his drink invention, which would be mixing gin or vodka with soda and verjus. We could convince him to go through a process of a holistic and strategic branding in order to create a scalable business for current European markets.With Jus(t) we first helped to create the concept of the drink itself by getting rid of all chemical substances, and making it a 100% natural drink. For taste we completed the composition by adding a light pinch of herbal extracts which makes the drink fresher, but complements it with a soft flowery taste.
This visual brand identity itself tells the story of the golden ratio and the fibonacci number. It's based in the idea of Verjus which was a healing ingredient in the antic, and now is coming back, like the recurring cycle, a metaphysical rule. Jus(t) is out in Austria now!