Brand design, UI/UX design and responsive website development for the official UK Mountain Bike Hall of Fame.
Pacific Edge Events wanted to create the UK MTB Hall of Fame in order to show recognition of mountain bikers of all disciplines and also key figures in the mountain bike industry.
Over a period of time, these figures will have all made a significant contribution towards making mountain biking in the UK what it is today through sport, passion and sheer hard work.
By creating a virtual UK MTB Hall of Fame in the form of a website, we are providing a vehicle whereby riders and supporters can be the judge and jury of who will be elected in future years. A voting system will be introduced and will be limited to one vote per email address.
Every year, beginning in 2012, the UK MTB Hall of Fame will have a tangible presence at the UK’s premier MTB event, Mountain Mayhem, in a marquee specifically for the purpose. There will also be the inaugural UK Mountain Bike Hall of Fame Awards Ceremony, which will become a major feature of Friday evenings at Mountain Mayhem in years to come.
We look forward to an exciting future for all mountain biking fans everywhere.
To design and develop an identity and website for the UK Mountain Bike Hall of Fame that reflects the values of the project and speaks to the audience in the right tone of voice.
The logo uses a traditional blackletter font to give the brand an edgy feel. The Union Jack is incorporated in the form of 'earning your wings'.
The website is built on the WordPress platform and includes a custom voting system which encourages users to vote, from a list of nominees, for who they think should be entered into the UK Mountain Bike Hall of Fame. Voting takes place once a year and the winners are announced at Mountain Mayhem – the world's largest 24hr mountain bike endurance event.
Ideation (a small selection of ideation sheets, there are many more)
Website UI/UX Design and Construction
Website and Voting Application
A Selection of Supporter Images