HONEST WINES 2018
brand positioning // packaging


Matković wines are produced with care using high quality grapes, they are fair-priced and undeceiving in communication. Honesty best describes the way Matković family approaches their business. 

Wrapping paper conceals the bottles. Once unwrapped they reveal small, unspoken truths on the labels. After the successful launch of the honest platform in 2013 it gives us great pleasure to continue this story with yet another edition of Honest wines.

It's not just a business. Our days are made of hundreds of beautiful and difficult moments that make us proud of the wines we created for all the honest, human moments you will experience drinking them. Without big words, colorful labels and shiny ads, to us, this is life - true devotion to making great wines. Maybe that is the reason Matković wines have this strange power. They inspire some small, unspoken truths, that are, just like the wines, hard to share.

Please check out previous editions and find out how the story began and developed: 




I dimmed the lights in the kitchen and opened a bottle of graševina. The plumber will be here any minute.




When you gave me a piggyback last night, you said I was light as a feather. I wondered if the chardonnay in my backpack had anything to do with that.




So what if it was his older brother? Not everything in life is black and white. Some things are rosé!




I sipped on a pinot noir and opened her laptop. I’ll just take a glimpse at the inbox… without reading!




I found myself staring at an empty box of frankovka. Maybe it’s true. Maybe I really do drink too much.




“This cuvée is very well rounded!” - I leaned toward her playing the wine expert just to have one more glance at her cleavage.




I opened the topic of moving to Ireland and he opened a cabernet franc. At that moment, I knew we wouldn’t be opening one of those things together again.




She poured some cabernet sauvignon into peanut butter jars excusing herself for the dirty dishes. I knew then and there that I wanted to spend my life with her.
 

Honest wines 2018
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9,525
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Published:

Honest wines 2018

After the successful launch of the honest platform in 2013 it gives us great pleasure to continue this story with yet another edition of Honest w Read More
759
9,525
35
Published:

Creative Fields