HONEST WINES 2018
brand positioning // packaging
Matković wines are produced with care using high quality grapes, they are fair-priced and undeceiving in communication. Honesty best describes the way Matković family approaches their business.
Wrapping paper conceals the bottles. Once unwrapped they reveal small, unspoken truths on the labels. After the successful launch of the honest platform in 2013 it gives us great pleasure to continue this story with yet another edition of Honest wines.
It's not just a business. Our days are made of hundreds of beautiful and difficult moments that make us proud of the wines we created for all the honest, human moments you will experience drinking them. Without big words, colorful labels and shiny ads, to us, this is life - true devotion to making great wines. Maybe that is the reason Matković wines have this strange power. They inspire some small, unspoken truths, that are, just like the wines, hard to share.
Please check out previous editions and find out how the story began and developed: