裏茶三世 Tea, Tea & Tea

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裏茶三世 Tea, Tea & Tea

臺灣茶葉禮盒包裝設計 Taiwan Tea Package Design

｜創作理念｜

茶是台灣的生活文化，品茶體悟因人而異。將茶的滋味結合繁體字之美為概念，選定四種臺灣原生茶種來傳達臺灣的特色以及茶的滋味：濃郁而且清新的文山包種茶、像蜂蜜香甜的東方美人茶、有韻味的凍頂烏龍茶、及滋潤甘甜的日月潭紅茶。以中文繁體字「清、香、韻、潤」代表不同茶種，運用繁體字筆劃、外盒翻轉延伸出三種不同的畫面，而色彩則是根據茶色來搭配，以呈現不同茶種的印象。期待這一份臺灣茶葉禮盒能在大眾心中留下味覺、嗅覺、視覺及心靈的享受。

｜Our Ideas｜

In Taiwan, tea is part of people’s daily life. Everyone receives different feelings from tea. We selected four kinds of native tea in Taiwan to show the characters of Taiwan and the taste of tea, including strong and fresh Pouchong tea, honey-like luscious Dongfang Meiren tea, aromatic Tung-ting tea, and smooth Sun Moon Lake black tea. Four common traditional Chinese characters are listed to represent these four kinds of tea: fresh (清), luscious (香), aromatic (韻), and smooth (潤). The stroke design and structure of these four characters can be displayed three different combinations of graphics with the turnover package. Colors are collocated with tea’s color to express impressions on different tea.