大波露巧克力-包裝概念提案

大波露巧克力-包裝概念提案
Tappl Chocolate Package Design Proposal
設計師   陳巧育 Chen Chiao-Yu     魏仁祥 Wei Ren-Xiang

創作提要
挑選一件在便利商店中常見的商品,透過包裝再設計方式,思考包裝的藝術性與商業性之間的平衡。以經典的大波露巧克力為創作主題,嘗試以調整最低的包裝材料方式進行設計,透過包裝和產品本身呼應,吸引消費者的目光,達到提升品牌好感度。

調整重點
1.由於大波露是巧克力的單價十分親民,在設計的包裝考量,以最低調整包裝方式為首要考量,讓價格保持平易近人。
2.英文名TAPPL在消費者的認識較低,未來調整中英文的文字比例,讓消費者在展架終能一眼看出大波露巧克力。​​​​​​​​​​​​​​


Concept

The proposal is for individual creation, not for commercial.  We selected one product which is sold in a convenient store and redesigned its package.  To explore the possibility of a package between commercialization and artistry, we started this design project.
Tappl , a bar of chocolate, has been well-known for its affordable price in Taiwan. Finding the chocolate in Taiwan convenient store is easy. However, Tappl's package haven't renewed for many years. We create a series of packaging for the chocolate, and interesting advertisements to catch the public's attention. 

包裝概念
大波露巧克力對於台灣人,是大家從孩童時代的經典味道。包裝以經典和趣味為主要和消費者溝通訴求。結合經典的俄羅斯方塊的概念,讓產品本身和包裝呼應,透過一系列的包裝傳達趣味感,勾起兒時的回憶。​​​​​​​
廣告概念
延續俄羅斯方塊的包裝概念,將俄羅斯方塊的遊戲經驗融入廣告中,勾起兒時的回憶,傳達經典和趣味的概念。
Thank you !
大波露巧克力-包裝概念提案
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大波露巧克力-包裝概念提案

110
1,313
4
Published:

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