With Zype’s transaction embeddable, any video business can quickly embed simple video paywalls to conform to their website while maintaining brand consistency.
Zype gives businesses the power to sell video directly to their audience with fully functioning video paywalls; these paywalls can require a subscription, purchase, rental or any combination of these models. The primary goal was for each user opting into the flow to be able to complete it within a few minutes or less and without confusion. A close secondary goal was for this embeddable to integrate fluidly with the majority of websites owned by Zype’s clients.
IA and wireframes
In sketching out a variety of display options (Should the paywall stay within the video player? Pop out from the side of the browser? Overlay the entire screen?) we settled on the latter. Since subscriptions are the leading choice among consumers, we decided users could get the sense they were joining the company as a whole if we overlaid the entire screen and kept a slight opacity.
For the future... customization options
Although we couldn’t launch this for the MVP, we considered what would be ideal for our clients. We decided it was important for them to be able to customize this embeddable so it would fit seamlessly into their own branded websites. These are the starting customizations we considered…