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    Designed and directed a promotional case study to redesign the primary brand mark for the Minnesota Vikings, consisting of broad concept explorat… Read More
    Designed and directed a promotional case study to redesign the primary brand mark for the Minnesota Vikings, consisting of broad concept explorations, refinement, application, and fan engagement. Read Less
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"Skol, Vikings, Let’s Go!"
Revamping the Norseman of the Minnesota Vikings.
Gridiron Labs approached a case study rebrand of the Minnesota Vikings. The motivation was to help elevate the existing “Norseman”, color palette and wordmark to fit the more aggressive evolving design language of the NFL, as well as build assets that work well in the ever-changing media market, high quality merchandise and evolving broadcast graphic packages.