Tokyo Olympics 2020

Tokyo Olympics 2020

Concept
This will be a promotional compaign for the upcoming Spring Olympics held in Tokyo, Japan; using graphic elements and stats from the past to give people not only a better understanding about Japan as a country but also a chance to experience its unique culture and lifestyle. 

Message
Promoting the cultures and characteristics of Tokyo for more people to experience the distinctive culture and atmosphere that this city provides. It will not just be focusing on the sports aspect of the event but also linking the tourism together in order for more people to discover the beauty within Tokyo. Meanwhile, this video will encourage the local teenagers to take pride in their country. 

Audience
People around 23 to 28 who have the passion to travel around and are willing to expand their perspectives by learning from different cultures. Specifically teenagers who don’t know Japan or Tokyo well but are still interested in experiencing the lifestyle through attending sports events and supporting their home countries.



06.05.2018


   
Infographics​​​​​​​
Information such as the number of events, date and attending nations are all provided in the motion to give the audience a stronger sense of where and how the Olympics is gonna be held. 








Music: Koto by CloZee

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Tokyo Olympics 2020
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Tokyo Olympics 2020

A motion piece introducing the upcoming Tokyo Olympics 2020 to the audience not only for the purpose of inviting but also offering them an opport Read More
17
418
1
Published:

Tools