Structural & Packaging Design - 2018
Structural and Packaging design project in which the goal was to develop a range of 100% organic juices. Furthermore, we had to positioning and naming it. Our main target cares about their health and wellness.
Since our target was mainly people who cares about what they eat, we wanted the consumers to see our product as a dose of vitality and life and so we named it - DOVI - which combines the words 'dose' and ´vitality'.
Under the supervision of: Alexandre Pirard, Pau Llavador & David Sagarzazu
Master in Packaging Design | ELISAVA | Barcelona, Spain