Brief simply asked to interpret the word 'organic'. After extensive research I found there is a gap in the market for information on organic cosmetics, so decided to exploit this by producing my own infobooklet about the subject. The booklet focuses on organic make-up cosmetics, and so the target audience is females aged 18-25. The booklet itself is A6 to suit the compact size of makeup, and then folds out into an A4 infographic poster.
