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10 DESIGN | Al Seef

10 DESIGN | The Contemporary Area of Al Seef

Al Seef, a new destination offering retail, dining, and hospitality experiences, has been open recently.  The development has attracted two hotels under the Zabeel House by Jumeirah brand, opening Spring 2018. 
Dubai-based Holding Company, Meraas, is committed to enrich Dubai’s tourism industry by rejuvenating Dubai Creek into a new tourism destination – Al Seef.   
10 DESIGN is the Design Architect for the Contemporary District of Al Seef, leading the project from concept design all the way through to construction supervision. 
The contemporary area spans around 670m of the Dubai Creek waterfront with retail, F&B, hospitality, marina amenities and parking covering over a total of 85,000 sqm. 
Led by Gordon Affleck (Design Partner) and Paul Rodgers (Design Director), 10 DESIGN’s scheme has broken down the retail and F&B amenities into a series of standalone pavilions fronting along the shores of Dubai Creek.  The pavilions fully open out onto the promenade, blurring the distinction between internal and external spaces, providing the canvas for exciting, active, and bustling retail and hospitality concepts. 
To complete a holistic lifestyle offer, Al Seef accommodates 2 hotels by Jumeirah: a 150-key Zabeel House Mini (recently opened) and a 200-key Zabeel House (coming soon). Extending from the hotels is the creation of separate F&B water pavilions that spill out and into the creek, stepping across a terraced, cascading landscape for a distinctive take on waterfront dining opportunities. 



PROJECT DATA
Name                                                    Al Seef (The Contemporary Area)
Location                                               Dubai, UAE
Client                                                    Meraas – Dubai-Based Holding Company
Scope by 10 DESIGN                         Masterplan, Architecture, CGI
Status                                                    Opened in September 2017 (Retail and F&B)
                                                                Opened in March 2018 (Zabeel House Mini by Jumeirah)
                                                                Opened in June 2018 (Zabeel House by Jumeirah)
Site Area                                                104,543 sqm (670m)
Total GFA                                              85,000 sqm
Retail and F&B                                     9,999 sqm
Zabeel House Mini by Jumeirah      9,995 sqm (150 keys)
Zabeel House by Jumeirah               17,892 sqm (200 keys)
Public & Services Areas                      9,778 sqm
Basement & Carpark                           37,336 sqm

AL SEEF ARCHITECTURAL DESIGN TEAM 
Gordon Affleck - Design Partner | Paul Rogers - Design Director 
Architectural Team 1 | Chris Jones, Kishor Lad, Eugene de Villers, Phil Gray, Collin Foster, Jon Derrin, Javier Manon, Alessandr Varonier, Almudena Lacruz, Jose Castenada, Nick Cunningham, Thomas Oderico, Riccardo Ferrari, David Hill 
Architectural Team 2 | Ross Milne, Miriam Auyeung, Sonja Stoffels, Vincent Fung, Daniel Wang, Gwyneth Choi, Bryan Diehl, Yan Liu, Yushan Wu, Adam Wang, Neil Samson, Dan Narita 
CGI Team | Peter Alsterholm, Jon Martin, Yasser Salomon, David Guardado  

CONSULTANTS FOR AL SEEF CONTEMPORARY AREA
10 DESIGN – Lead Design Architect 
W.S. Atkins & Partners Overseas – Lead Consultant / Architect of Record / Structure Engineer / MEP Engineer 
CH2M – Marine Engineer 
Cracknell – Landscape Architect and Landscape Lighting Designer 
Genius Loci – Signage and Way Finding Designer 
Mace – Project Management Consultant 
MCTS – Hotel Kitchens Designer 
Meinhardt – Façade Engineer 
MLC – Cost Management Consultant 
NeoLight – Façade and Interior Lighting Designer 
Studio HBA – Interior Designer 
Vortex – Fire Safety Engineer

10 DESIGN | Al Seef
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10 DESIGN | Al Seef

10 DESIGN Has Re-energised the Creek in Dubai – The Contemporary Area of Al Seef

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