Loftus Park Precinct Brochure
Loftus Park Precinct Brochure

We were tasked to create a precinct brochure for Loftus Park, a mixed-use development in the heart of Pretoria, South Africa. The precinct has commercial office space, interactive public spaces and retail shops, including restaurants.
Situated next to Loftus Versfeld, a well known rugby stadium, the brochure and precinct identity feature subtle references to the rich rugby heritage found in the area.
Images were given a duotone treatment, to reflect the energy associated with the game of rugby.
Cover detail: blue foil on orange uncoated stock.
The orange cover was complemented with a page printed with a metallic pantone. 
Grid system implemented throughout the brochure.
Completed Loftus Park Development
Loftus Park Precinct Brochure
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Loftus Park Precinct Brochure

Brochure design for Loftus Park Precinct.
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Published:

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