Branding and Packaging Design - 2017
Branding and Packaging project through the launch of a new range of 100% vegetable yogurts for the mass market in Spain. Project aimed at a transversal target under Danone brand.
The goal was to attract the consumers’ attention. Furthermore, we also wanted the product to interact with them. Therefore, we named our yogurt - HEY! - which is commonly used to draw someone’s attention. Nowadays consumers think that healthy products are boring and tasteless and because of that we worked under the insight “healthy can also be sexy and fun”.
Under the supervision of: Jordi Almuni y Rúben Miramontes
Master in Packaging Design | ELISAVA | Barcelona, Spain