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[Be]CRAS 2016 Campaigns
Development & design of a brand ecosystem for the Conservatory of Recording Arts & Sciences (CRAS), a well-established audio engineering trade school.

For the past five years I've been developing and guiding the CRAS brand ecosystem, as well as creating marketing campaigns to better communicate the benefits that a CRAS education can offer teens and young adults. My ongoing roles for this client have included everything from branding, to account management, client & content strategy, art direction, print & digital design, print & digital marketing, advertising, web development, video production, and more. 

The 2016 [Be]CRAS campaigns encapsulate my team's efforts to modernize the CRAS brand and appeal to their unique and non-conformist audience.​​​​ The team members involved in this project included Sarah Hibner, Thomas Blanck, Malakai Creative and Claire Slattery.
CRAS view book designed in Adobe InDesign CC and Adobe Photoshop CC in collaboration with project team. I was responsible for the conceptualization, art direction, copy-writing, and design of this print marketing piece.
Two out of four landing pages that each relate to a [Be]CRAS commercial. These landing pages were built with HTML & CSS. Click here to see the first landing page live. Click here to see the second landing page live. Click here to see the third landing page live. Click here to see the fourth landing page live.
Two out of four sets of digital banner ads that each relate to a [Be]CRAS commercial. These banner ads were made in Adobe Photoshop CC.
This is one of a series of four [Be]CRAS commercials featuring CRAS students produced in collaboration with Malakai Creative for the [Be]CRAS campaigns in 2016. These commercials were broadcast on one cable network in select US markets in the fall of 2016. I wrote video treatments conceptualizing each video, as well as scripts and storyboards. I also worked with CRAS to organize student auditions, chose the final four featured students, helped organize the collection and selection of student music to be featured in the commercials, and worked closely with the director and editor before, during, and after the video shoot to finalize the project.
This is the second in a series of four [Be]CRAS commercials featuring CRAS students produced in collaboration with Malakai Creative for the [Be]CRAS campaigns in 2016.
This is the third in a series of four [Be]CRAS commercials featuring CRAS students produced in collaboration with Malakai Creative for the [Be]CRAS campaigns in 2016.
This is the last in a series of four [Be]CRAS commercials featuring CRAS students produced in collaboration with Malakai Creative for the [Be]CRAS campaigns in 2016.
Storyboard sketches for animated banner ads proposed for the [Be]CRAS campaigns.
[Be]CRAS 2016 Campaigns
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