Development & design of a brand ecosystem for the Conservatory of Recording Arts & Sciences (CRAS), a well-established audio engineering trade school.
For the past five years I've been developing and guiding the CRAS brand ecosystem, as well as creating marketing campaigns to better communicate the benefits that a CRAS education can offer teens and young adults. My ongoing roles for this client have included everything from branding, to account management, client & content strategy, art direction, print & digital design, print & digital marketing, advertising, web development, video production, and more.
The 2016 [Be]CRAS campaigns encapsulate my team's efforts to modernize the CRAS brand and appeal to their unique and non-conformist audience. The team members involved in this project included Sarah Hibner, Thomas Blanck, Malakai Creative and Claire Slattery.