PomPom’s | Restaurant Rebrand, Print, Packaging
Pom Pom’s Sandwicheria and Teahouse is known for over-the-top subs, eccentric variety of teas, and funky, eclectic atmosphere. The brand refresh for PomPom’s aims to incorporate more of their fun personality into their visual identity through playful colors, typography, and packaging.
The original brand received a complete overhaul: softening the original garish colors to pastel hues, and reinforcing the idea of stacking and layering through the wordmark and assets.
The print ephemera further reiterates idea of stacking, like Pom Pom’s mile-high sandwiches, through the menu and receipt paper design.
The ingredients provided the inspiration for the typographic pattern on the napkins and sandwich wrappings. The cheeky “inside-out” sandwich take-out boxes hints at the culinary treasure inside.
