Taylor Mefford's profile

2017 Football Intro - A&M-Commerce

2017 Football Intro (Extended Cut), Texas A&M University-Commerce
A moody and dramatic project, breaking the mold of typical Football Intros and utilizing a narrative-driven approach.

CO-DIRECTOR
-Collaborated with Marketing Team to develop and expand on initial concept, and working to create solid sequences from rough ideas.
-Supervised entire production process from Planning through Post-Production and Final Deliverable.

STORYBOARDS & CINEMATOGRAPHY
-Created Storyboards to plan out sequences and shots.
-Operated camera during Shooting phase, while utilizing and referencing Storyboards.

SOUND DESIGN & FOLEY
-Recorded and performed custom foley.
-Worked with main actor on ADR dialog.
-Selected FX from Pre-existing Libraries.
-In charge of complex final edit and mix in Adobe Audition.

VIDEO EDITING
-In charge of editing the piece in Adobe Premiere
-Worked with Athletics on changes and cuts for time and consistency of vision.
-Executed final deliverable and supervised implementation for future Football Games.

VISUAL EFFECTS
-Utilized Adobe After Effects to complete pre-planned 2-D VFX Shots. 
-Applied complex techniques including expressions, motion-tracking, and rotoscoping.
-Created a CGI replica of a trophy using Blender to achieve otherwise impossible shots.
-Shot necessary VFX Plates and gathered library assets to create convincing final effects.

ORIGINAL MUSIC
-Created an original synchronized score.
-Recorded live choral elements.

Overall, one of the more complex projects I have undertaken. I gained a lot of knowledge and experience as well as produced a quality final product.
BEHIND-THE-SCENES
2017 Football Intro - A&M-Commerce
Published:

2017 Football Intro - A&M-Commerce

A moody and dramatic project, breaking the mold of typical Football Intros and utilizing a narrative-driven approach.

Published: