Tartan
Exhibition Campaign
University Project
Using a given theme of Frequency, I devised a concept around Tartan and its repetitive grid pattern and its constant reappearance in society, fashion, and subculture.
A self-negotiated project to devise a design and marketing campaign for a fictitious UK based major exhibition looking at the enduring appeal and constant reviving of tartan as the fabric of power, fashion and rebellion.
It would be the first major exhibition looking at the historical and cultural significance of tartan and its route from Scottish clans to global phenomenon.
The exhibition looks at various strands of the tartan story including the grid pattern and its relationship to modernist grid and visual arts theories, but also its cultural meaning, how its cultural identity and meanings have evolved. How tartan has been adopted by the British Royal family as well as President Trump but was also subverted by punk.
Poster campaign
![Tartan V&A Exhibition Marketing Design by Paul Stewart](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/2339f966413181.5b158d5bbe561.jpg)
Exhibition banner
![Tartan V&A Exhibition Banner Design Paul Stewart](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/5fe17866413181.5b158fa436b15.jpg)
Triptych poster campaign
![Tartan V&A Exhibition Marketing Design by Paul Stewart](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/ed34a966413181.5b1590086d624.jpg)
Gallery poster
![Tartan V&A Exhibition Marketing Design by Paul Stewart](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/05d72166413181.5b15906598f9d.jpg)
Exhibition homepage
![tartan Fashion rebel fabric Exhibition](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/0d004666413181.5b1590efdee41.jpg)
Press invite
![Tartan V&A Exhibition Invitation Design by Paul Stewart](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/a7a34466413181.5b15913db531b.jpg)
![Tartan V&A Exhibition Invitation Design by Paul Stewart](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/25adb666413181.5b1592b2bf510.jpg)
![Tartan V&A Exhibition Invitation Design by Paul Stewart](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/a9d5d866413181.5b1592b2bf03d.jpg)
DL leaflet
![Tartan V&A Exhibition Marketing Design by Paul Stewart](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/232a6766413181.5b1593147e57c.jpg)
![Tartan V&A Exhibition Marketing Design by Paul Stewart](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/f549d166413181.5b15949d92503.jpg)
![Tartan V&A Exhibition Marketing Design by Paul Stewart](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/54552f66413181.5b15946369a22.jpg)
V&A Publication
![Tartan V&A Exhibition Publication Book Design by Paul Stewart](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/93baef66413181.5b15952f3a9b1.jpg)
![Tartan V&A Exhibition Publication Book Design by Paul Stewart](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/727a1066413181.5b15957035cee.jpg)
![Tartan V&A Exhibition Publication Book Design by Paul Stewart](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/487a8d66413181.61bca663914c5.jpg)
Transport campaign
![tartan Fashion rebel fabric Exhibition](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/4b886266413181.5b1595b1d4d31.jpg)
![tartan Fashion rebel fabric Exhibition](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/5aa40566413181.5b1596276a969.jpg)
Gift bag
![tartan Fashion rebel fabric Exhibition](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/fe7a0966413181.5b15969d375c7.jpg)
Rebel mug
![tartan Fashion rebel fabric Exhibition](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/4bb83a66413181.5b1596ef68e50.jpg)
Vivienne Westwood rebel t-Shirt
![tartan Fashion rebel fabric Exhibition](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/332ccb66413181.5b15972986676.jpg)
Branded Stationery
![tartan Fashion rebel fabric Exhibition](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/44a11d66413181.5b1597844f6de.jpg)
Tartan generator app
![Tartan V&A Exhibition App Design by Paul Stewart](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/e9f79666413181.5b1597d8ac58b.jpg)
![Tartan V&A Exhibition App Design by Paul Stewart](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/08124f66413181.5b1597d8ac142.jpg)