Sean Lautenschlager's profile

The Longest Joke in the World

The Longest Joke In The World
Over 100 pages long, the Longest Joke in The World is the physical embodiment of the long winding story of a man lost in the desert.
Making A Book
Given the opportunity to construct an entire book, I began the project seeking to learn and utilize as many of the physical processes of bookmaking as possible. From the layout to printing to binding, I wanted to have a hand in all elements of its production.
Adapting The Joke
Though it might initially seem clever to source a large piece of text, the initial stages of the project were the most intensive. The process involved in-depth analysis, content planning and multiple stages of editing and content revision. This included restructuring the joke to fit proper tenses and deciding how to structure the pages based around the natural breaks of the story while also creating opportunities for unique interactions with the reader as a physical object.
Spot Colour Risograph Printing
Tying into a central narrative element of a snake bite, a red spot colour is used to great effect.
Embossing
From a process of burnishing a laser-etching into the pages, an emblem was cleverly able to be incorporated into the pages.
Hand Illustration
The book is completely hand illustrated with all pages being custom drawn and integrated with the text.
Pagination for Custom Stitching
While there are many binding methods for a book, nothing is more versatile and adaptive as hand stitching. Adding an additional handmade element, this method most importantly allows the book to lay flat, avoiding creases and maintaining its form much longer.
This book contains the longest joke in the world. Featuring hand-drawn illustrations, risograph printing, embossing, gatefolds and more, the book is a physical embodiment of the twists and turns of the story it contains. As an enthralling narrative, the book services not only as a physical manifestation of the story, but also an ostentatious object in and of itself.
The Longest Joke in the World
Published:

The Longest Joke in the World

Over a 100 pages long, the Longest Joke in The World is the physical embodiment of the long winding story of a man lost in the dessert.

Published: