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Digiafro Brand Identity

Digiafro Brand Identity 

Digiafro is an online platform that provides courses with the mission to empower the youth with the the skills they need to seize the opportunities available in the digital age.

This package forms part of the Digiafro website, and consists of corporate identity package: business cards as buttons, a t-shirt, name tag and flyers, a mug and pencils; pamphlets, study guides and posters. For the posters replace the word 'digi' with 'catch up' and to get the concept of behind helping those who feel that they have been 'left behind in life'. 

Process:

The theme which I aimed to portray was network. And, I wanted to include African themes in a modern and digital platform. 
Therefore, I first started off with getting a pattern that conveyed connectedness, but in a more interesting and creative way. In the process I got inspirations from coral reefs. However, the zig-zag pattern was most favoured, but I decided to use both of them in different instances. 

Second I concentrated on getting the colour scheme that was both suitable for both sexes through instagram and Facebook polls.  

Once I figured out these two aspects, I could play around and experiment with different layouts and visual hierarchy until I got to the final outcomes. 


Digiafro Brand Identity
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