Sara Passamonti's profile

"Is it really good and right?" public interest Ads



 “IS IT REALLY GOOD AND RIGHT?" **
** from the Gospel

“Every year, in Italy, 2 million lambs are brutally killed in order to satisfy gluttonous desire.
This tradition has no real religious foundation. This year make a sacrifice:
change the menu.”
This ads was conceived against heavy consumption of lamb meat during the Easter holiday. This Christian tradition, due to its brutality, is actually a far cry from the Christian message of mercy. 
The Lamb, for Christian tradition symbol of Jesus Christ, is here pictured like in a typical holy picture.
"Is it really good and right?" public interest Ads
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Owner

"Is it really good and right?" public interest Ads

I worked to this ads form the idea to the copywriting choosing a very heartfelt subject.

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