Personality VS Persona. I.S.T.D 2017.


Persona VS personality

completed project for I.S.T.D. 2018. 
"Mark my words"




Merit grade

I was absolutely delighted to 
receive a merit grade from the 
I.S.T.D. board of examiners. 
One of only four Ireland









Rational 

The project is in response to the I.S.T.D. brief “mark my words”. 
The word I have chosen to look at is “personality”. Its roots trace
back to the Etruscan word “Phersu”, meaning mask. I found this 
interesting as it opens up questions about the nature of personality. 
Is personality our innate character or a mask we wear? 

To try and look at this question more closely, I decided to frame 
the project as if it was a conversation between a psychiatrist and 
patient. Focusing on the idea of living life as if it were a performance. 
Next looking at how much of our personality is pre programmed 
by referencing Carls Jung's theory of the collective unconscious 
and finally looking at the different archetypes that reside in the 
collective unconscious.





Prints

Series of prints created for the book. Each print 
is a typographic representation of different aspects
of personality and archetype.









Book close ups








Thanks for looking.
Personality VS Persona. I.S.T.D 2017.
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Personality VS Persona. I.S.T.D 2017.

Project for ISTD 2018
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Published:

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