Virgin Atlantic has 2.3 million members with 40% of them never redeeming their frequent flyer miles. My challenge was to think of a simple and quick method to get these members to redeem their frequent flyer miles for a good cause.

My solution was Virgin Airdonate, a new system for encouraging Virgin Atlantic Flying Club members to donate their air miles to charity. Through a simple app interface members can choose what charities their miles go to and how they are used to help that chosen charity.

Music: bensound.com