It is OK to Still Sleep with a Stuffed Animal as an Adult.
The purpose of this investigation is to discover how data can be visually manipulated to create radically different visual narratives. The goal of the project is to convince adults that it is ok to still sleep with stuffed animals.
Therefore, I combined teddy bear with beer to engage in adults’ purchase experiences, in the hope of inspiring them to “drink beers and hug bears”.
Viewers can see more detailed data on the three bottles, including how many percent of adults still have their childhood stuffed animals by gender, how many percent of adults still sleep with stuffed animals by generation, why adults sleep with childhood nighttime companions and how many percent of adult Americans still sleep with stuffed animals.
As stuffed animals are comfort objects to provide psychological comfort and also offer stress relief, I encouraged adults to put their solo socks or old socks into the unstuffed bear. After that, they can sleep with it.
Beer Main Label (Front).
Beer Main Label (Back).
Beer Secondary Label.
Packaging Demo Video